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Vanta

Vanta

Vanta

CLIENT

CLIENT

Vanta

Vanta

INDUSTRY

INDUSTRY

FASHION & APPAREL

FASHION & APPAREL

YEAR

YEAR

2025

2025

SERVICES

SERVICES

BRANDING · E-COMMERCE

BRANDING · E-COMMERCE

Oat wool coat on a black hanger against an oat plaster wall

Project Overview

Project Overview

Project Overview

Vanta is a fashion label making a small, considered collection of everyday clothing. They wanted a brand and online store that felt like stepping into their studio.

Vanta is a fashion label making a small, considered collection of everyday clothing. They wanted a brand and online store that felt like stepping into their studio.

Folded oat linen garments on a stone plinth with one black piece on top
Limestone archway framing a black rail with an oat overshirt and trousers

The Challenge

The Challenge

The Challenge

Online fashion is fast and crowded. Vanta needed a slower, more tactile store that still made it quick to find the right size and check out.

Online fashion is fast and crowded. Vanta needed a slower, more tactile store that still made it quick to find the right size and check out.

Minimal oat plaster shopfront with a black overcoat in the window

Our Approach

Our Approach

Our Approach

We designed the store to feel like the studio: unhurried, tactile and personal.

We designed the store to feel like the studio: unhurried, tactile and personal.

01
Discover
We learned how Vanta’s customers shop, what they return and what makes them buy again.
01
Discover
We learned how Vanta’s customers shop, what they return and what makes them buy again.
02
Identity
We built a brand from the collection itself: linen, wool, stone and a single black label.
02
Identity
We built a brand from the collection itself: linen, wool, stone and a single black label.
03
Store
We designed product pages around close-up fabric photography, fit notes and clear sizing.
03
Store
We designed product pages around close-up fabric photography, fit notes and clear sizing.
04
Grow
We set up launch emails and a lookbook template the team can reuse for every new drop.
04
Grow
We set up launch emails and a lookbook template the team can reuse for every new drop.

Project Showcase

Project Showcase

Project Showcase

Garment details, packaging and lookbook images created for Vanta.

Garment details, packaging and lookbook images created for Vanta.

Close-up of woven oat linen with a single black button
Black knit sweater laid flat on oat linen
Oat garment box half open with black tissue paper inside
Arched showroom with one rail of oat coats and a black coat
Close-up of woven oat linen with a single black button
Black knit sweater laid flat on oat linen
Oat garment box half open with black tissue paper inside
Arched showroom with one rail of oat coats and a black coat

Results

Results

Results

0

%

INCREASE IN CONVERSION RATE
0

%

INCREASE IN CONVERSION RATE
0

%

INCREASE IN CONVERSION RATE
0

X

MORE RETURNING CUSTOMERS
0

X

MORE RETURNING CUSTOMERS
0

X

MORE RETURNING CUSTOMERS
0

K

EMAIL SUBSCRIBERS
0

K

EMAIL SUBSCRIBERS
0

K

EMAIL SUBSCRIBERS
0

%

FEWER SIZE-RELATED RETURNS
0

%

FEWER SIZE-RELATED RETURNS
0

%

FEWER SIZE-RELATED RETURNS
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.

Ready to build something extraordinary?

A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.

L

L

L

120 STUDIO AVENUE, YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE, YOUR CITY 00000, COUNTRY

120 STUDIO AVENUE,

YOUR CITY 00000, COUNTRY

P

P

P

+1 555 010 2030
+1 555 010 2030

+1 555 010 2030

C

C

C

HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM

HELLO@SHADESTUDIO.COM

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© 2026 SHADE STUDIO

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