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MENU
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Nova
Nova
Nova
Nova
Nova
CLIENT
CLIENT
CLIENT
Nova
Nova
Nova
INDUSTRY
INDUSTRY
INDUSTRY
HEALTH & WELLNESS
HEALTH & WELLNESS
HEALTH & WELLNESS
YEAR
YEAR
YEAR
2024
2024
2024
SERVICES
SERVICES
SERVICES
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Project Overview
Project Overview
Project Overview
Project Overview
Project Overview
Nova is a wellness studio offering breathwork, movement and recovery sessions. As they opened their second location, they wanted a brand that felt restorative rather than clinical.
Nova is a wellness studio offering breathwork, movement and recovery sessions. As they opened their second location, they wanted a brand that felt restorative rather than clinical.
Nova is a wellness studio offering breathwork, movement and recovery sessions. As they opened their second location, they wanted a brand that felt restorative rather than clinical.
Nova is a wellness studio offering breathwork, movement and recovery sessions. As they opened their second location, they wanted a brand that felt restorative rather than clinical.
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
Wellness brands tend to look the same. Nova needed a quieter, more grounded look that would still feel welcoming to people walking in for the very first time.
Wellness brands tend to look the same. Nova needed a quieter, more grounded look that would still feel welcoming to people walking in for the very first time.
Wellness brands tend to look the same. Nova needed a quieter, more grounded look that would still feel welcoming to people walking in for the very first time.
Wellness brands tend to look the same. Nova needed a quieter, more grounded look that would still feel welcoming to people walking in for the very first time.
Our Approach
Our Approach
Our Approach
Our Approach
Our Approach
We designed Nova around how a visit feels, from the first click to leaving the studio.
We designed Nova around how a visit feels, from the first click to leaving the studio.
We designed Nova around how a visit feels, from the first click to leaving the studio.
We designed Nova around how a visit feels, from the first click to leaving the studio.
01
01
Observe
Observe
We spent time in the studio and with members to understand what a good session really feels like.
We spent time in the studio and with members to understand what a good session really feels like.
01
01
Observe
Observe
We spent time in the studio and with members to understand what a good session really feels like.
We spent time in the studio and with members to understand what a good session really feels like.
02
02
Express
Express
We turned that feeling into a palette, type system and photography direction built on calm and space.
We turned that feeling into a palette, type system and photography direction built on calm and space.
02
02
Express
Express
We turned that feeling into a palette, type system and photography direction built on calm and space.
We turned that feeling into a palette, type system and photography direction built on calm and space.
03
03
Campaign
Campaign
We created an opening campaign across print, social and the studio itself for the new location.
We created an opening campaign across print, social and the studio itself for the new location.
03
03
Campaign
Campaign
We created an opening campaign across print, social and the studio itself for the new location.
We created an opening campaign across print, social and the studio itself for the new location.
04
04
Book
Book
We designed a simpler booking site that gets new members from first visit to first class in a few taps.
We designed a simpler booking site that gets new members from first visit to first class in a few taps.
04
04
Book
Book
We designed a simpler booking site that gets new members from first visit to first class in a few taps.
We designed a simpler booking site that gets new members from first visit to first class in a few taps.
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Studio details, campaign images and brand pieces created for Nova.
Studio details, campaign images and brand pieces created for Nova.
Studio details, campaign images and brand pieces created for Nova.
Studio details, campaign images and brand pieces created for Nova.
Results
Results
Results
Results
Results
0
%
MORE FIRST-TIME BOOKINGS
MORE FIRST-TIME BOOKINGS
0
%
MORE FIRST-TIME BOOKINGS
MORE FIRST-TIME BOOKINGS
0
%
MORE FIRST-TIME BOOKINGS
MORE FIRST-TIME BOOKINGS
0
X
FASTER BOOKING FLOW
FASTER BOOKING FLOW
0
X
FASTER BOOKING FLOW
FASTER BOOKING FLOW
0
X
FASTER BOOKING FLOW
FASTER BOOKING FLOW
0
K
CAMPAIGN IMPRESSIONS
CAMPAIGN IMPRESSIONS
0
K
CAMPAIGN IMPRESSIONS
CAMPAIGN IMPRESSIONS
0
K
CAMPAIGN IMPRESSIONS
CAMPAIGN IMPRESSIONS
0
%
MEMBER RETENTION AFTER 3 MONTHS
MEMBER RETENTION AFTER 3 MONTHS
0
%
MEMBER RETENTION AFTER 3 MONTHS
MEMBER RETENTION AFTER 3 MONTHS
0
%
MEMBER RETENTION AFTER 3 MONTHS
MEMBER RETENTION AFTER 3 MONTHS
Next Project
Next Project
Next Project
Next Project
Next Project
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
L
L
L
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
P
P
P
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
C
C
C
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM