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Northstar
Northstar
Northstar
Northstar
Northstar
CLIENT
CLIENT
CLIENT
Northstar
Northstar
Northstar
INDUSTRY
INDUSTRY
INDUSTRY
CREATIVE STUDIO
CREATIVE STUDIO
CREATIVE STUDIO
YEAR
YEAR
YEAR
2026
2026
2026
SERVICES
SERVICES
SERVICES
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Project Overview
Project Overview
Project Overview
Project Overview
Project Overview
Northstar is a creative studio working across brand, digital and spatial design. After years of growth, their identity no longer reflected the calibre of their work.
Northstar is a creative studio working across brand, digital and spatial design. After years of growth, their identity no longer reflected the calibre of their work.
Northstar is a creative studio working across brand, digital and spatial design. After years of growth, their identity no longer reflected the calibre of their work.
Northstar is a creative studio working across brand, digital and spatial design. After years of growth, their identity no longer reflected the calibre of their work.
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
The challenge was to express Northstar’s personality without sacrificing clarity. Every element needed to feel distinctive while keeping the studio’s work easy to explore.
The challenge was to express Northstar’s personality without sacrificing clarity. Every element needed to feel distinctive while keeping the studio’s work easy to explore.
The challenge was to express Northstar’s personality without sacrificing clarity. Every element needed to feel distinctive while keeping the studio’s work easy to explore.
The challenge was to express Northstar’s personality without sacrificing clarity. Every element needed to feel distinctive while keeping the studio’s work easy to explore.
Our Approach
Our Approach
Our Approach
Our Approach
Our Approach
Our approach is guided by a few simple principles that shape every decision we make.
Our approach is guided by a few simple principles that shape every decision we make.
Our approach is guided by a few simple principles that shape every decision we make.
Our approach is guided by a few simple principles that shape every decision we make.
01
01
Define
Define
We established Northstar’s positioning, visual direction and core design principles to create a clear foundation for the brand.
We established Northstar’s positioning, visual direction and core design principles to create a clear foundation for the brand.
01
01
Define
Define
We established Northstar’s positioning, visual direction and core design principles to create a clear foundation for the brand.
We established Northstar’s positioning, visual direction and core design principles to create a clear foundation for the brand.
02
02
Explore
Explore
We explored typography, imagery, composition and motion to find a visual language that felt uniquely Northstar.
We explored typography, imagery, composition and motion to find a visual language that felt uniquely Northstar.
02
02
Explore
Explore
We explored typography, imagery, composition and motion to find a visual language that felt uniquely Northstar.
We explored typography, imagery, composition and motion to find a visual language that felt uniquely Northstar.
03
03
Build
Build
The identity became a flexible system that works consistently across the website, pitches and future touchpoints.
The identity became a flexible system that works consistently across the website, pitches and future touchpoints.
03
03
Build
Build
The identity became a flexible system that works consistently across the website, pitches and future touchpoints.
The identity became a flexible system that works consistently across the website, pitches and future touchpoints.
04
04
Refine
Refine
Every interaction was refined to balance visual expression with usability, performance and clarity.
Every interaction was refined to balance visual expression with usability, performance and clarity.
04
04
Refine
Refine
Every interaction was refined to balance visual expression with usability, performance and clarity.
Every interaction was refined to balance visual expression with usability, performance and clarity.
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Identity, print and digital work created for the Northstar studio.
Identity, print and digital work created for the Northstar studio.
Identity, print and digital work created for the Northstar studio.
Identity, print and digital work created for the Northstar studio.
Results
Results
Results
Results
Results
0
%
INCREASE IN ENGAGEMENT
INCREASE IN ENGAGEMENT
0
%
INCREASE IN ENGAGEMENT
INCREASE IN ENGAGEMENT
0
%
INCREASE IN ENGAGEMENT
INCREASE IN ENGAGEMENT
0
X
MORE PROJECT ENQUIRIES
MORE PROJECT ENQUIRIES
0
X
MORE PROJECT ENQUIRIES
MORE PROJECT ENQUIRIES
0
X
MORE PROJECT ENQUIRIES
MORE PROJECT ENQUIRIES
0
K
NEW VISITORS REACHED
NEW VISITORS REACHED
0
K
NEW VISITORS REACHED
NEW VISITORS REACHED
0
K
NEW VISITORS REACHED
NEW VISITORS REACHED
0
%
INCREASE IN SESSION DURATION
INCREASE IN SESSION DURATION
0
%
INCREASE IN SESSION DURATION
INCREASE IN SESSION DURATION
0
%
INCREASE IN SESSION DURATION
INCREASE IN SESSION DURATION
Next Project
Next Project
Next Project
Next Project
Next Project
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
L
L
L
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
P
P
P
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
C
C
C
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM