MENU
CLOSE
MENU
CLOSE
Orbit
Orbit
Orbit
Orbit
Orbit
CLIENT
CLIENT
CLIENT
Orbit
Orbit
Orbit
INDUSTRY
INDUSTRY
INDUSTRY
FINTECH
FINTECH
FINTECH
YEAR
YEAR
YEAR
2026
2026
2026
SERVICES
SERVICES
SERVICES
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Project Overview
Project Overview
Project Overview
Project Overview
Project Overview
Orbit is a personal finance app that helps people plan, save and spend with confidence. The team had a strong product but an interface that felt technical and cold to first-time users.
Orbit is a personal finance app that helps people plan, save and spend with confidence. The team had a strong product but an interface that felt technical and cold to first-time users.
Orbit is a personal finance app that helps people plan, save and spend with confidence. The team had a strong product but an interface that felt technical and cold to first-time users.
Orbit is a personal finance app that helps people plan, save and spend with confidence. The team had a strong product but an interface that felt technical and cold to first-time users.
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
Finance apps often bury people in charts and jargon. Orbit needed to show real numbers and real controls while staying simple enough for someone opening a budget for the first time.
Finance apps often bury people in charts and jargon. Orbit needed to show real numbers and real controls while staying simple enough for someone opening a budget for the first time.
Finance apps often bury people in charts and jargon. Orbit needed to show real numbers and real controls while staying simple enough for someone opening a budget for the first time.
Finance apps often bury people in charts and jargon. Orbit needed to show real numbers and real controls while staying simple enough for someone opening a budget for the first time.
Our Approach
Our Approach
Our Approach
Our Approach
Our Approach
We started with the moments people worry about most, and designed backwards from them.
We started with the moments people worry about most, and designed backwards from them.
We started with the moments people worry about most, and designed backwards from them.
We started with the moments people worry about most, and designed backwards from them.
01
01
Listen
Listen
We interviewed customers and mapped the moments where they felt unsure, from first sign-up to their first missed payment.
We interviewed customers and mapped the moments where they felt unsure, from first sign-up to their first missed payment.
01
01
Listen
Listen
We interviewed customers and mapped the moments where they felt unsure, from first sign-up to their first missed payment.
We interviewed customers and mapped the moments where they felt unsure, from first sign-up to their first missed payment.
02
02
Simplify
Simplify
We cut the app down to its most useful screens and rewrote every label in plain language.
We cut the app down to its most useful screens and rewrote every label in plain language.
02
02
Simplify
Simplify
We cut the app down to its most useful screens and rewrote every label in plain language.
We cut the app down to its most useful screens and rewrote every label in plain language.
03
03
Design
Design
We created a calm interface system with clear numbers, generous space and a physical card that matches it.
We created a calm interface system with clear numbers, generous space and a physical card that matches it.
03
03
Design
Design
We created a calm interface system with clear numbers, generous space and a physical card that matches it.
We created a calm interface system with clear numbers, generous space and a physical card that matches it.
04
04
Ship
Ship
We built the marketing site and worked with Orbit’s engineers to release the new app in measured stages.
We built the marketing site and worked with Orbit’s engineers to release the new app in measured stages.
04
04
Ship
Ship
We built the marketing site and worked with Orbit’s engineers to release the new app in measured stages.
We built the marketing site and worked with Orbit’s engineers to release the new app in measured stages.
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Project Showcase
App screens, card design and brand details from the Orbit relaunch.
App screens, card design and brand details from the Orbit relaunch.
App screens, card design and brand details from the Orbit relaunch.
App screens, card design and brand details from the Orbit relaunch.
Results
Results
Results
Results
Results
0
%
MORE ACTIVE USERS
MORE ACTIVE USERS
0
%
MORE ACTIVE USERS
MORE ACTIVE USERS
0
%
MORE ACTIVE USERS
MORE ACTIVE USERS
0
X
FASTER ONBOARDING
FASTER ONBOARDING
0
X
FASTER ONBOARDING
FASTER ONBOARDING
0
X
FASTER ONBOARDING
FASTER ONBOARDING
0
K
NEW SIGN-UPS IN LAUNCH MONTH
NEW SIGN-UPS IN LAUNCH MONTH
0
K
NEW SIGN-UPS IN LAUNCH MONTH
NEW SIGN-UPS IN LAUNCH MONTH
0
K
NEW SIGN-UPS IN LAUNCH MONTH
NEW SIGN-UPS IN LAUNCH MONTH
0
%
FEWER SUPPORT REQUESTS
FEWER SUPPORT REQUESTS
0
%
FEWER SUPPORT REQUESTS
FEWER SUPPORT REQUESTS
0
%
FEWER SUPPORT REQUESTS
FEWER SUPPORT REQUESTS
Next Project
Next Project
Next Project
Next Project
Next Project
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
L
L
L
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
P
P
P
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
C
C
C
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM