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Atlas
Atlas
Atlas
Atlas
Atlas
CLIENT
CLIENT
CLIENT
Atlas
Atlas
Atlas
INDUSTRY
INDUSTRY
INDUSTRY
REAL ESTATE
REAL ESTATE
REAL ESTATE
YEAR
YEAR
YEAR
2024
2024
2024
SERVICES
SERVICES
SERVICES
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Project Overview
Project Overview
Project Overview
Project Overview
Project Overview
Atlas is a residential developer building a small number of carefully designed homes. They needed a brand and website that could sell homes before the first one was finished.
Atlas is a residential developer building a small number of carefully designed homes. They needed a brand and website that could sell homes before the first one was finished.
Atlas is a residential developer building a small number of carefully designed homes. They needed a brand and website that could sell homes before the first one was finished.
Atlas is a residential developer building a small number of carefully designed homes. They needed a brand and website that could sell homes before the first one was finished.
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
People were being asked to buy a home that did not exist yet. Atlas needed to make floor plans, finishes and the feeling of each space easy to understand from a phone screen.
People were being asked to buy a home that did not exist yet. Atlas needed to make floor plans, finishes and the feeling of each space easy to understand from a phone screen.
People were being asked to buy a home that did not exist yet. Atlas needed to make floor plans, finishes and the feeling of each space easy to understand from a phone screen.
People were being asked to buy a home that did not exist yet. Atlas needed to make floor plans, finishes and the feeling of each space easy to understand from a phone screen.
Our Approach
Our Approach
Our Approach
Our Approach
Our Approach
We treated the website like a sales gallery: calm, guided and focused on the next step.
We treated the website like a sales gallery: calm, guided and focused on the next step.
We treated the website like a sales gallery: calm, guided and focused on the next step.
We treated the website like a sales gallery: calm, guided and focused on the next step.
01
01
Research
Research
We spoke to buyers and agents to learn what people need to see before they book a viewing.
We spoke to buyers and agents to learn what people need to see before they book a viewing.
01
01
Research
Research
We spoke to buyers and agents to learn what people need to see before they book a viewing.
We spoke to buyers and agents to learn what people need to see before they book a viewing.
02
02
Identity
Identity
We built a brand from the project’s own materials: travertine, plaster, glass and a single black line.
We built a brand from the project’s own materials: travertine, plaster, glass and a single black line.
02
02
Identity
Identity
We built a brand from the project’s own materials: travertine, plaster, glass and a single black line.
We built a brand from the project’s own materials: travertine, plaster, glass and a single black line.
03
03
Design
Design
We designed clear residence pages with plans, finishes and availability side by side.
We designed clear residence pages with plans, finishes and availability side by side.
03
03
Design
Design
We designed clear residence pages with plans, finishes and availability side by side.
We designed clear residence pages with plans, finishes and availability side by side.
04
04
Convert
Convert
We added a simple viewing request flow linked to each residence, so every visit starts with context.
We added a simple viewing request flow linked to each residence, so every visit starts with context.
04
04
Convert
Convert
We added a simple viewing request flow linked to each residence, so every visit starts with context.
We added a simple viewing request flow linked to each residence, so every visit starts with context.
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Architectural models, material studies and brand pieces created for Atlas.
Architectural models, material studies and brand pieces created for Atlas.
Architectural models, material studies and brand pieces created for Atlas.
Architectural models, material studies and brand pieces created for Atlas.
Results
Results
Results
Results
Results
0
%
OF HOMES RESERVED BEFORE COMPLETION
OF HOMES RESERVED BEFORE COMPLETION
0
%
OF HOMES RESERVED BEFORE COMPLETION
OF HOMES RESERVED BEFORE COMPLETION
0
%
OF HOMES RESERVED BEFORE COMPLETION
OF HOMES RESERVED BEFORE COMPLETION
0
X
MORE VIEWING REQUESTS
MORE VIEWING REQUESTS
0
X
MORE VIEWING REQUESTS
MORE VIEWING REQUESTS
0
X
MORE VIEWING REQUESTS
MORE VIEWING REQUESTS
0
K
SITE VISITORS IN THE FIRST QUARTER
SITE VISITORS IN THE FIRST QUARTER
0
K
SITE VISITORS IN THE FIRST QUARTER
SITE VISITORS IN THE FIRST QUARTER
0
K
SITE VISITORS IN THE FIRST QUARTER
SITE VISITORS IN THE FIRST QUARTER
0
%
LONGER TIME ON RESIDENCE PAGES
LONGER TIME ON RESIDENCE PAGES
0
%
LONGER TIME ON RESIDENCE PAGES
LONGER TIME ON RESIDENCE PAGES
0
%
LONGER TIME ON RESIDENCE PAGES
LONGER TIME ON RESIDENCE PAGES
Next Project
Next Project
Next Project
Next Project
Next Project
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
L
L
L
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
P
P
P
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
C
C
C
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM