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Spectra
Spectra
Spectra
Spectra
Spectra
CLIENT
CLIENT
CLIENT
Spectra
Spectra
Spectra
INDUSTRY
INDUSTRY
INDUSTRY
BEAUTY & COSMETICS
BEAUTY & COSMETICS
BEAUTY & COSMETICS
YEAR
YEAR
YEAR
2026
2026
2026
SERVICES
SERVICES
SERVICES
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Project Overview
Project Overview
Project Overview
Project Overview
Project Overview
Spectra is a skincare brand built around a short list of honest ingredients. They came to us before launch with a formula and a name, and needed an identity, packaging and a store that felt as calm as the products themselves.
Spectra is a skincare brand built around a short list of honest ingredients. They came to us before launch with a formula and a name, and needed an identity, packaging and a store that felt as calm as the products themselves.
Spectra is a skincare brand built around a short list of honest ingredients. They came to us before launch with a formula and a name, and needed an identity, packaging and a store that felt as calm as the products themselves.
Spectra is a skincare brand built around a short list of honest ingredients. They came to us before launch with a formula and a name, and needed an identity, packaging and a store that felt as calm as the products themselves.
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
The beauty shelf is loud. Spectra had to stand out without shouting, and its packaging had to explain each product clearly in a few words while still feeling like a quiet object you want to keep.
The beauty shelf is loud. Spectra had to stand out without shouting, and its packaging had to explain each product clearly in a few words while still feeling like a quiet object you want to keep.
The beauty shelf is loud. Spectra had to stand out without shouting, and its packaging had to explain each product clearly in a few words while still feeling like a quiet object you want to keep.
The beauty shelf is loud. Spectra had to stand out without shouting, and its packaging had to explain each product clearly in a few words while still feeling like a quiet object you want to keep.
Our Approach
Our Approach
Our Approach
Our Approach
Our Approach
We worked from the product outward: the jar first, then everything around it.
We worked from the product outward: the jar first, then everything around it.
We worked from the product outward: the jar first, then everything around it.
We worked from the product outward: the jar first, then everything around it.
01
01
Define
Define
We set Spectra’s tone, audience and price position, and agreed on three words to judge every design decision against.
We set Spectra’s tone, audience and price position, and agreed on three words to judge every design decision against.
01
01
Define
Define
We set Spectra’s tone, audience and price position, and agreed on three words to judge every design decision against.
We set Spectra’s tone, audience and price position, and agreed on three words to judge every design decision against.
02
02
Shape
Shape
We designed the bottle, jar and box system, testing materials and finishes until each piece felt good in the hand.
We designed the bottle, jar and box system, testing materials and finishes until each piece felt good in the hand.
02
02
Shape
Shape
We designed the bottle, jar and box system, testing materials and finishes until each piece felt good in the hand.
We designed the bottle, jar and box system, testing materials and finishes until each piece felt good in the hand.
03
03
Build
Build
The identity became a flexible kit of labels, colours and type that works across the full range and future launches.
The identity became a flexible kit of labels, colours and type that works across the full range and future launches.
03
03
Build
Build
The identity became a flexible kit of labels, colours and type that works across the full range and future launches.
The identity became a flexible kit of labels, colours and type that works across the full range and future launches.
04
04
Launch
Launch
We designed and built the online store, with product pages focused on ingredients, routines and simple checkout.
We designed and built the online store, with product pages focused on ingredients, routines and simple checkout.
04
04
Launch
Launch
We designed and built the online store, with product pages focused on ingredients, routines and simple checkout.
We designed and built the online store, with product pages focused on ingredients, routines and simple checkout.
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Packaging, unboxing, product photography and store details from the Spectra launch.
Packaging, unboxing, product photography and store details from the Spectra launch.
Packaging, unboxing, product photography and store details from the Spectra launch.
Packaging, unboxing, product photography and store details from the Spectra launch.
Results
Results
Results
Results
Results
0
%
INCREASE IN ONLINE SALES
INCREASE IN ONLINE SALES
0
%
INCREASE IN ONLINE SALES
INCREASE IN ONLINE SALES
0
%
INCREASE IN ONLINE SALES
INCREASE IN ONLINE SALES
0
X
FASTER PRODUCT LAUNCHES
FASTER PRODUCT LAUNCHES
0
X
FASTER PRODUCT LAUNCHES
FASTER PRODUCT LAUNCHES
0
X
FASTER PRODUCT LAUNCHES
FASTER PRODUCT LAUNCHES
0
K
NEWSLETTER SIGN-UPS
NEWSLETTER SIGN-UPS
0
K
NEWSLETTER SIGN-UPS
NEWSLETTER SIGN-UPS
0
K
NEWSLETTER SIGN-UPS
NEWSLETTER SIGN-UPS
0
%
REPEAT PURCHASE RATE
REPEAT PURCHASE RATE
0
%
REPEAT PURCHASE RATE
REPEAT PURCHASE RATE
0
%
REPEAT PURCHASE RATE
REPEAT PURCHASE RATE
Next Project
Next Project
Next Project
Next Project
Next Project
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
L
L
L
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
P
P
P
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
C
C
C
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM