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MENU
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Forma
Forma
Forma
Forma
Forma
CLIENT
CLIENT
CLIENT
Forma
Forma
Forma
INDUSTRY
INDUSTRY
INDUSTRY
ARCHITECTURE
ARCHITECTURE
ARCHITECTURE
YEAR
YEAR
YEAR
2024
2024
2024
SERVICES
SERVICES
SERVICES
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Project Overview
Project Overview
Project Overview
Project Overview
Project Overview
Forma is an architecture practice known for quiet, material-led buildings. Their old website hid strong projects behind slow pages and long descriptions.
Forma is an architecture practice known for quiet, material-led buildings. Their old website hid strong projects behind slow pages and long descriptions.
Forma is an architecture practice known for quiet, material-led buildings. Their old website hid strong projects behind slow pages and long descriptions.
Forma is an architecture practice known for quiet, material-led buildings. Their old website hid strong projects behind slow pages and long descriptions.
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
Forma’s work is about restraint, and the website needed to feel the same. Every page had to show the work at its best while keeping the practice’s thinking easy to find.
Forma’s work is about restraint, and the website needed to feel the same. Every page had to show the work at its best while keeping the practice’s thinking easy to find.
Forma’s work is about restraint, and the website needed to feel the same. Every page had to show the work at its best while keeping the practice’s thinking easy to find.
Forma’s work is about restraint, and the website needed to feel the same. Every page had to show the work at its best while keeping the practice’s thinking easy to find.
Our Approach
Our Approach
Our Approach
Our Approach
Our Approach
We edited before we designed, keeping only what helped people understand the work.
We edited before we designed, keeping only what helped people understand the work.
We edited before we designed, keeping only what helped people understand the work.
We edited before we designed, keeping only what helped people understand the work.
01
01
Edit
Edit
We reviewed every project with the partners and chose fewer, stronger stories to lead with.
We reviewed every project with the partners and chose fewer, stronger stories to lead with.
01
01
Edit
Edit
We reviewed every project with the partners and chose fewer, stronger stories to lead with.
We reviewed every project with the partners and chose fewer, stronger stories to lead with.
02
02
Position
Position
We clarified what makes Forma different and wrote a short, direct voice for the practice.
We clarified what makes Forma different and wrote a short, direct voice for the practice.
02
02
Position
Position
We clarified what makes Forma different and wrote a short, direct voice for the practice.
We clarified what makes Forma different and wrote a short, direct voice for the practice.
03
03
Identity
Identity
We refined the logo, type and layout grid so they sit quietly next to the architecture.
We refined the logo, type and layout grid so they sit quietly next to the architecture.
03
03
Identity
Identity
We refined the logo, type and layout grid so they sit quietly next to the architecture.
We refined the logo, type and layout grid so they sit quietly next to the architecture.
04
04
Publish
Publish
We built a fast, flexible website the team can update themselves as new projects are completed.
We built a fast, flexible website the team can update themselves as new projects are completed.
04
04
Publish
Publish
We built a fast, flexible website the team can update themselves as new projects are completed.
We built a fast, flexible website the team can update themselves as new projects are completed.
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Project Showcase
Models, drawings, material studies and identity work created for Forma.
Models, drawings, material studies and identity work created for Forma.
Models, drawings, material studies and identity work created for Forma.
Models, drawings, material studies and identity work created for Forma.
Results
Results
Results
Results
Results
0
%
MORE NEW-CLIENT ENQUIRIES
MORE NEW-CLIENT ENQUIRIES
0
%
MORE NEW-CLIENT ENQUIRIES
MORE NEW-CLIENT ENQUIRIES
0
%
MORE NEW-CLIENT ENQUIRIES
MORE NEW-CLIENT ENQUIRIES
0
X
FASTER PAGE LOADS
FASTER PAGE LOADS
0
X
FASTER PAGE LOADS
FASTER PAGE LOADS
0
X
FASTER PAGE LOADS
FASTER PAGE LOADS
0
K
PORTFOLIO VIEWS IN SIX MONTHS
PORTFOLIO VIEWS IN SIX MONTHS
0
K
PORTFOLIO VIEWS IN SIX MONTHS
PORTFOLIO VIEWS IN SIX MONTHS
0
K
PORTFOLIO VIEWS IN SIX MONTHS
PORTFOLIO VIEWS IN SIX MONTHS
0
%
LONGER TIME ON PROJECT PAGES
LONGER TIME ON PROJECT PAGES
0
%
LONGER TIME ON PROJECT PAGES
LONGER TIME ON PROJECT PAGES
0
%
LONGER TIME ON PROJECT PAGES
LONGER TIME ON PROJECT PAGES
Next Project
Next Project
Next Project
Next Project
Next Project
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · ART DIRECTION · WEB DESIGN
BRANDING · ART DIRECTION · WEB DESIGN
Atlas
Atlas
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRANDING · DIGITAL DESIGN · CAMPAIGN
BRANDING · DIGITAL DESIGN · CAMPAIGN
Nova
Nova
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
BRAND STRATEGY · VISUAL IDENTITY · WEB DESIGN
Forma
Forma
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
UI/UX DESIGN · WEB DEVELOPMENT · 3D
UI/UX DESIGN · WEB DEVELOPMENT · 3D
Mono
Mono
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRANDING · E-COMMERCE
BRANDING · E-COMMERCE
Vanta
Vanta
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
BRAND IDENTITY · PACKAGING · E-COMMERCE
BRAND IDENTITY · PACKAGING · E-COMMERCE
Spectra
Spectra
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · UI/UX · WEB DEVELOPMENT
STRATEGY · UI/UX · WEB DEVELOPMENT
Orbit
Orbit
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
STRATEGY · BRANDING · WEB DESIGN
STRATEGY · BRANDING · WEB DESIGN
Northstar
Northstar
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
Ready to build something extraordinary?
Ready to build something extraordinary?
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
A new flagship site, a brand refresh, or one carefully made launch. Tell us what you’re working on.
L
L
L
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
120 STUDIO AVENUE,
YOUR CITY 00000, COUNTRY
P
P
P
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
+1 555 010 2030
C
C
C
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM
HELLO@SHADESTUDIO.COM